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Bacardi Rum 
You like to Party you drink Bacardi Bacardi has built an image with such perfection, Bacardi is the ultimate Party drink, your holding a raging wild night in your bar Bacardi was always the first liquor company to support it. Every Bacardi advert shows people having fun, having a great party of course drinking Bacardi. 
The company since picking up Bombay Sapphire and Grey Goose Vodka have tried among there promotions to bartender tried to turn Bacardi into a premium product, it works on the younger generation but not on the top end cocktail lounges. Bacardi unlike any other product is one product ever bar must carry, a person will never ask for white Rum and coke, they ask for Bacardi, it is a Brand that represents white rum, it is total market domination, it is the party drink, it is Bacardi! Like many of todays biggest liquor product Bacardi changes quality even Alcoholic % in some cases from country to country, Bacardi is an Icon of white rum. When you think white Rum odds are you think Bacardi. 
Cuba was traditionally the finest produces of White Rum after the USA band Cuban products; Bacardi moved to Puerto Rico and no longer had any competition from the other Cuba Rum and have totally dominated the world’s rum market. There spirit advertising is matched only by Smirnoff and in recent years they have even surpassed them. The big advantage that Bacardi has is that Rum is becoming more and more popular every day and Bacardi are the biggest name in Rum. 
Bacardi make many claims about quality they are not as good as some other Rum’s where Bacardi win is they make very simple smooth rums with very little flavour or complexity, it is also very dry for a product made from sugar cane. Bacardi is good entry rum for people who do not have palates that are well enough developed to appreciate the wonderful favours in Rum. The lack of flavour also makes it the perfect rum for mixes and long cocktail’s, it’s not really suitable for martini style drinks where the flavour of the rum becomes important. 
Bacardi is a wonderful mass market product, it’s but it’s not a product for Rum Connoisseurs. Bacardi make white, Golden and Dark rum however when people think Bacardi they think Bacardi Superior which is the worlds most famous white Rum, The world’s most famous rum 
Bacardi is the world's largest privately held, family-owned spirits company; a producer of rums, including Bacardi Superior and Bacardi 151. The company sells in excess of 240 million bottles per year in 170 countries. The business is the fourth largest spirits company in the world: sales in 2004 were $3.3 billion USD, up from $2.7 billion USD in 2000. A number of planned stock market flotations have collapsed the last in 2000. The History of the Bacardi Company Originally founded by Don Facundo Bacardi Masso in 1862 in Santiago de Cuba, Bacardi is headquartered today in Hamilton, Bermuda, with most production in Puerto Rico. The distillery is part of the American Whiskey Trail. 
Don Facundo, a wine merchant, emigrated from Catalonia to Cuba in the early 19th century. During this period, rum was cheaply made and not considered a refined drink, one rarely sold in upscale taverns. Don Facundo began attempting to "tame" rum. After experimenting with several techniques he hit upon filtering the rum through charcoal, which removed impurities. In addition to this Facundo aged the rum in oak barrels, which had the effect of "mellowing" the drink. Moving from the experimental stage to a more commercial endeavour, he and his brother José set up shop in a small distillery on February 4, 1862. Their first copper and cast iron still produced 35 barrels of fermented molasses per day. In the rafters of this building lived fruit bats. Hence, the Bacardi bat logo. The 1890s were turbulent times for the company. Emilio Bacardi, eldest son of Don Facundo, was exiled from Cuba for anti-colonial activities and his eldest son was fighting as a Cuban Independence fighter in the rebel army. Emilio's brothers Facundo and Jose, and his brother-in-law Henri Schueg, remained in Cuba with the difficult task of sustaining the company during a period of war. The women in the family were refugees in Kingston, Jamaica. After the Cuban War of Independence, and the American occupation of Cuba, "The Original Cuba Libre" and the Daiquiri cocktail were both born with Bacardi rum. In 1899, US- General Leonard Wood appointed Emilio Bacardi Mayor of Santiago de Cuba. 
In 1912, Emilio Bacardi traveled to Egypt where he purchased a mummy for the future Emilio Bacardi Moreau Municipal Museum in Santiago de Cuba. In Santiago, his brother Facundo M. Bacardi continued to meticulously supervise the training of the third generation of Family Master Blenders. Henri Schueg, meanwhile, began to expand the company, opening new bottling plants in Barcelona and New York City. The New York plant was soon shut down due to Prohibition, yet during this time Cuba became a hotspot for US tourists. In the 1920s, Emilio opened a new distillery in Santiago. During this decade, the art deco Bacardi building was built in Havana and the third generation of the Bacardi family was entering the business. Facundito Bacardi was known to have invited US-Americans (still subject to Prohibition) to "Come to Cuba and bathe in Bacardi rum." A new product was introduced: Hatuey beer. The 1930s brought a new bottling plant in Mexico City and a new distillery in Puerto Rico under the leadership of Ron Bacardi. Several trademark disputes went to court during this time regarding use of the Bacardi name on rum produced outside of Cuba. The company's leadership then fell to Henri Schueg, who managed to keep the family name on the bottles coming from Puerto Rico. Another case was won by Bacardi which allowed that "…a Bacardi Cocktail is only a Bacardi Cocktail when made with Bacardi rum." During the World War II years the company was led by Henri's son-in-law Jose Pepin Bosch. Pepin founded Bacardi Imports in New York City, and was named Cuba's Minister of the Treasury in 1949. After the Cuban Revolution, with Fidel Castro and other M-26-J members coming to power in 1959, the Bacardi Company fled Cuba for the Bahamas. Castro then seized all remaining Bacardi assets in Cuba. It is claimed by Hernando Calvo Ospina that Bacardi financed anti-Castro groups after the revolution, later helped found the Cuban American National Foundation (CANF) in 1981, and supported the Helms-Burton Act of 1996. 
Ernest Hemingway mentions Hatuey beer in two of his works: To Have and Have Not and The Old Man and the Sea. In 1956, Bacardi held a festival in honour of Hemingway's winning the Nobel Prize in Literature. In 1992 Bacardi acquired Martini & Rossi S.p.A. the famous Italian producer of Martini vermouth and sparkling wines. In 2004 Bacardi purchased the label Grey Goose, a French made vodka, from Sidney Frank for $2 billion. Other associated brands include Bombay Sapphire gin, Dewar's Scotch whisky, Drambuie Scotch whisky liqueur, DiSaronno Amaretto, and B&B and Benedictine liqueurs. Bacardi also distributes the Jack Daniels whisky and Southern Comfort brands in most of Europe. On December 19, 2005, Sergio Danguillecourt, a member of the board of directors of Bacardi and a great-great grandson of the company's founder Don Facundo Bacardi Masso was killed in a vintage seaplane crash off Miami Beach, together with his wife, Jacqueline Kriz Danguillecourt.  |
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